Does your brand have an identity? Is it witty? Fun? Honest? Empathetic? Does it resonate with your target audience?
The importance of brand identity—and therefore tone of voice—cannot be understated. The right brand personality will help you stand out from your competitors. It should shine through in everything you do, from your logo to your website copy, marketing communication, and even your social media posts.
The tone of voice you use should be deliberate. It needs to appeal to your target audience, but it also needs to portray your company’s vision and core values. If you haven’t already, think about crafting a mission statement, a motto, a brand positioning statement, and a sentence-long vision statement.
This can seem daunting if you haven’t already begun the process of building your brand, but that’s because it isn’t an overnight process.
Like most things worth doing, building your brand identity should begin with research. Take some time to research your audience. Take a close look at your competitors, and ask yourself what you do differently. What value do your customers get from you that they can’t get elsewhere? What makes your brand different?
I hope that asking yourself these questions will help you to begin thinking about your brand identity, but if you still need help finding the perfect voice for your company, I’d be glad to help! Book a free consultation today, and we’ll have a chat about your brand and your vision.