When it comes to marketing terms, “strapline”, “headline”, “tagline”, and “slogan” are often mistakingly assumed to mean the same thing—but they’re not the same! Well… not exactly, anyway. In this article, I’ll dissect straplines, explain why they matter, share examples of some of the best straplines ever crafted, and offer tips on how to craft […]
Ever found yourself staring at the blinking cursor on the screen and wondering how in the heck you’re supposed to convince people to buy that incredible product or service you’ve just spent months building, using mere words? Maybe you’ve already written your website/landing page/sales page copy—maybe you’re even getting lots of traffic. Only… those visitors […]