Hamstring is a speculative subscription-based e-commerce brand specialising in bespoke food supplies for pet hamsters.

Customers can pick and mix from an assortment of nutritional products to ensure the best health for their pet, and the supplies are delivered direct to the subscriber’s home.


Mock Up

Release Date

1st May 2022

Project Type

E-commerce Copywriting


Having researched the bespoke pet food market, I decided that a light-hearted tone of voice would work best for this brand.

The copy I created highlights the benefits of Hamstring’s supplements and remains playful to encourage positive brand association.

  • Market Research
  • Tone of Voice
  • Website Copywriting
Speculative Work - Hamstring