Speculative email marketing for a copywriting talent provider.
Real Writers is a speculative content platform bridging the gap between companies that need content and the service’s affiliated freelancers.
Services would include copywriting for the web, social media, email marketing, and blogs. The service would cover a wide variety of topics.
I chose to lean on my knowledge of AIDA and PAS, combining them to persuade the prospect to hire a social media copywriter. I also chose to provide the prospect with free information as a gesture of good will, potentially improving conversion rates.