The internet is busy. It’s busier than Trafalgar Square on New Year’s Eve, or the Northern Line at King’s Cross on a Monday morning. If you want to avoid getting trampled and buried beneath the crowd—if you want your business to have a significant online presence—search engine optimisation (SEO) is not a choice; it is an absolute necessity.
Picture this:
After months of hard work, you and your awesome team of web developers, photographers, and graphic designers have finally finished putting together a website you can be proud of.
You give the go-ahead, and the website goes live.
At first, a few visitors trickle in, mostly family and friends, and perhaps—if you’ve posted about your new website on social media—some of your followers will click through to have a look.
And then…
Radio silence.
It doesn’t make sense, does it? You’ve opened your business’s virtual door, and yet your customers appear to be walking by, eyes glazed over, without even a second glance. Where are the millions of people browsing the web? Why aren’t they coming to you when you are selling exactly the product or service that they are looking for?
Here’s the thing: They can’t see you.
Does this scenario sound familiar?
If so, you need to conduct an SEO audit and, based on the results combined with SERP analysis, develop a solid SEO strategy for your website.
Search engine optimisation is the art of optimising your website to appear at the top of search engine results pages, specifically to the people who need your offering, at exactly the time when they are searching for your offering.
It’s not that your potential customers don’t like your website, or that they don’t like what you have to offer, it’s that they can’t even see you. When it comes to search engine results pages, your website is buried so deep below all of your competitors’ websites, that your potential customers get snapped up long before they ever come across your offer.
SEO work is not an easy job, nor is it a quick fix. It requires time, commitment, and money—but it’s worth it. Research shows that most people who search online never venture onto the second page of results, while the top result on the first page wins an incredible click-through rate of almost 30%.
But the question remains, how do you improve your search engine visibility?
If you want to give it a go, head to the “Articles” section on my website where you can find helpful posts dedicated to improving SEO.
But, if you’d rather employ the help of someone with extensive knowledge and experience on the subject, I’d be glad to help.
After taking a look through your website, I can conduct an SEO audit and carry out SERP analysis before crafting a strategy tailored specifically to your business.
I won’t charge for the initial consultation, so give me a call, and we’ll go from there.